I remember when I first started consulting with small businesses, I met so many passionate entrepreneurs like Sarah. They had incredible products or services, a genuine desire to help people,…

I remember the first time I dove into Facebook advertising for my own small online business. It was exhilarating! The potential to reach thousands of potential customers with just a…

Remember the good old days when connecting with people was as easy as knocking on their door? Nowadays, it feels like everyone’s locked behind a digital wall, scrolling endlessly through…

Did you know that over 90 million small businesses actively use Facebook for marketing? As a digital marketing specialist, I’ve witnessed firsthand the incredible power of Facebook ads to connect…

Social media ad spending is on a relentless climb. Statista projects that social media advertising spending will reach over $260 billion globally by 2024. This tells me that brands recognize…

Remember that time when planking was all the rage? Or when everyone was obsessed with those optical illusion dresses that looked blue and black to some, but gold and white…

Are you scrolling endlessly through Facebook, seeing updates from hundreds, maybe even thousands, of “friends,” yet feeling utterly disconnected? Do you ever wonder if you’re truly harnessing the power of…

I’ve seen countless businesses pour money into Facebook ads, hoping for a magical return. But here’s the paradox: in a world where brands have access to more data than ever…

Have you ever stared at your Facebook Ads Manager, a knot forming in your stomach as you see campaigns marked “Paused,” gathering digital dust? I know I have. It’s a…