Political Content Reach on Facebook
Facebook remains a dominant platform for the dissemination and consumption of political content, with significant reach among U.S. adults. According to a 2021 Pew Research Center survey, 54% of U.S….
Facebook’s role in misinformation spread
Facebook, now part of Meta Platforms, has played a significant role in the spread of misinformation due to its vast user base and algorithmic design. With over 2.9 billion monthly…
Education and Facebook Usage Patterns
Comprehensive Research Report: Education and Facebook Usage PatternsExecutive SummaryEducation and Facebook usage are intertwined in modern digital society, much like the roots and branches of a tree that both support…
Hashtag Effectiveness on Facebook: Reach Study
Social media platforms like Facebook have transformed political engagement, enabling movements to amplify messages through hashtags and targeted campaigns. This article examines the effectiveness of hashtags in reaching audiences, with…
Facebook’s Influence on Fake News
Facebook’s Influence on Fake News: Intersections with Smart Living, Statistical Trends, and Demographic ProjectionsExecutive SummaryFacebook’s role in disseminating fake news has grown alongside the rise of smart living ecosystems, where…
How Facebook Fuels Polarization Across Generations
Generations are cohorts of individuals born within a specific timeframe, shaped by shared historical events, technological advancements, and cultural shifts. These groups develop distinct characteristics that influence their behaviors, values,…
Facebook events and community building
Facebook Events and Community Building: The Rise of Eco-Friendly InitiativesIn recent years, Facebook has emerged as a powerful platform for organizing events that promote eco-friendly practices, such as virtual clean-up…
Regional Facebook Ad Strategies in US Elections 2020
Facebook ad strategies in the 2020 US elections were meticulously tailored to regional demographics, leveraging emotional appeals tied to economic hardships and social divisions exacerbated by the COVID-19 pandemic. Campaigns…
Facebook Ads: Gen Z vs. Boomers
How can advertisers optimize Facebook ad strategies to effectively reach both Gen Z and Boomers without wasting resources on mismatched audiences? This fact sheet provides a data-driven overview of Facebook…
Misinformation in Facebook Political Ads: Stats Study
Facebook remains a dominant platform for political advertising, but it has seen a notable rise in misinformation, with 28% of political ads in the 2024 election cycle containing verifiable false…