Facebook Video: Gen Z Watches, Boomers Lag Behind
In 2023, approximately 65% of U.S. adults aged 18-29 engaged with videos on Facebook at least once a day, highlighting a significant generational divide in social media consumption. This figure…
Facebook Engagement Rates: Gen Z vs. Boomers
Facebook Engagement Rates: Gen Z vs. BoomersIntroduction: A Vivid Scenario of Digital DividesImagine a bustling digital town square: the Facebook feed. In one corner, a 65-year-old Boomer from the Midwest…
Facebook Misinformation: The $78 Billion Engagement Trap
Executive SummaryDid you know that a single piece of misinformation about COVID-19 vaccines on Facebook reached over 8 million users within 24 hours in early 2021, according to the Atlantic…
E-commerce on Facebook: Sales Stats
E-commerce on Facebook: Sales Stats and Demographic ProjectionsIntroduction: A Compelling QuestionHow has Facebook, once primarily a platform for social connections, evolved into a dominant force in global e-commerce, reshaping sales…
Facebook Video Trends: Engagement by Age Group
Imagine a world where a single piece of content—a short, humorous video clip—sparks wildly different reactions depending on who’s watching. A teenager might share it with friends on a group…
Facebook Engagement Rates: Gen Z vs. Boomers
In the evolving landscape of social media, Facebook remains a dominant platform, yet its user engagement patterns vary significantly across generations. As of 2023, data indicates that while both Gen…
Facebook Privacy Breaches: 5-Year Data Analysis
Over the past five years, Facebook (now Meta Platforms, Inc.) has faced significant scrutiny regarding privacy breaches that have compromised user data on an unprecedented scale. This report provides a…
Misinformation Spread on Facebook
In an era where information travels at the speed of a click, the spread of misinformation on platforms like Facebook remains a timeless challenge with profound societal implications. From ancient…
E-commerce on Facebook: Sales Stats
This research report provides a comprehensive analysis of e-commerce trends on Facebook, with a particular focus on sales statistics and the platform’s role in online retail. The report also addresses…
Seasonal Facebook Ad Trends: Sales Impact
Key findings include a 28% increase in click-through rates (CTR) during the holiday season (November–December) compared to non-peak periods, alongside a notable shift in audience engagement among younger demographics (18–24…