This research article explores the nuanced gender differences in content, tone, and engagement patterns of Facebook posts, drawing on a hypothetical dataset of 1 million posts collected between 2020 and…

In early 2023, Maria, a 34-year-old Hispanic mother of two from Phoenix, Arizona, logged into Facebook to connect with friends and share family updates. Instead, she stumbled upon a thread…

Imagine a world where a single click can sway an election, where a tailored message on your social media feed can subtly shift your political perspective without you even realizing…

In recent years, privacy concerns among Facebook users have surged, reflecting a growing unease about how personal data is handled by one of the world’s largest social media platforms. According…

Facebook, a social media platform launched in 2004, has become a cultural and technological cornerstone globally, often referenced in pop culture as a symbol of digital connectivity—from its depiction in…

In the ever-evolving landscape of digital marketing, achieving ad effectiveness on platforms like Facebook—now Meta—remains a critical challenge for brands worldwide, particularly when navigating cultural nuances. As of 2023, Facebook…

Facebook, once heralded as the quintessential social network for younger generations, has undergone a dramatic demographic transformation over the past 14 years. This report explores the paradox of a platform…

Have you ever wondered how the digital interactions between faculty and students at a university like the University of Texas at San Antonio (UTSA) reflect broader political and social dynamics?…

Imagine the internet as a vast, sprawling city—a place of endless opportunity, connection, and diversity, but also a landscape where dark alleys harbor hostility and vitriol. In this digital metropolis,…

What began as a platform for connecting friends in college dorms has evolved into a global behemoth with over 3 billion monthly active users by 2023, but at what cost…