The rapid adoption of smart home technologies has transformed how individuals interact with digital environments, influencing behaviors that intersect with online platforms like Facebook. As of 2023, approximately 69% of…

This comprehensive report examines the accuracy of regional targeting in Facebook Ads, a critical component of digital advertising strategies for businesses worldwide. Drawing on extensive data from industry reports, proprietary…

This research report examines the trends in data sharing scandals involving Facebook (now Meta), focusing on the frequency, scale, and impact of these incidents over the past decade. As one…

In an era where digital platforms shape public discourse, can we trust tools like the Facebook Ad Library to balance transparency with user privacy? Launched in 2019 as part of…

As digital privacy concerns continue to shape user behavior and regulatory landscapes, the trend of opting out of personalized advertising on platforms like Facebook has emerged as a critical indicator…

In recent years, privacy concerns surrounding social media platforms, particularly Facebook, have surged as users grapple with issues of data security, surveillance, and personal information misuse. A 2023 survey by…

The concept of generational blending styles refers to the ways in which different age cohorts interact with, adopt, and adapt to cultural, technological, and social trends, often creating unique intersections…

In the ever-evolving landscape of social media, user retention is a critical metric for measuring the long-term success of platforms. Retention reflects how effectively an app keeps users engaged over…

This fact sheet provides a comprehensive, data-driven analysis of algorithm bias in content moderation on Facebook (now part of Meta Platforms, Inc.), one of the world’s largest social media platforms….

Let’s start with a little humor: if you thought your grandma’s cookie recipe was targeted, wait until you hear about Facebook Ads. Over the past decade, the social media giant…