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Facebook Ad Targeting: Gender Bias Impact
Research & Study

Facebook Ad Targeting: Gender Bias Impact

This report examines the impact of gender bias in Facebook ad targeting, with a focus on projected trends and implications for 2025. Starting with a surprising fact—research from 2021 revealed…

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Facebook Ad Revenue Trends: 2015-2024 Analysis
Research & Study

Facebook Ad Revenue Trends: 2015-2024 Analysis

I remember vividly the first time I encountered a targeted ad on Facebook. It was 2015, and I had just started a small online business selling handmade crafts. Struggling to…

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Facebook Usage Trends by Age Group: 5-Year Study
Research & Study

Facebook Usage Trends by Age Group: 5-Year Study

Imagine a bustling virtual town square in 2025, where over 2.9 billion monthly active users—nearly 36% of the global population—converge on Facebook to share life updates, engage in heated debates,…

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Facebook’s Role in Election Misinformation Spread
Research & Study

Facebook’s Role in Election Misinformation Spread

This report examines the role of Facebook (operated by Meta Platforms, Inc.) in the spread of election misinformation ahead of the 2024 U.S. presidential election. Beginning with a surprising fact—over…

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Facebook’s Role in Social Media Ad Spend
Research & Study

Facebook’s Role in Social Media Ad Spend

What if, in 2024, Facebook were to lose its long-standing dominance in the social media advertising landscape, overtaken by newer, more dynamic platforms? Imagine a world where advertisers, once reliant…

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50% of Teens Left Facebook for TikTok: 2024 Study
Research & Study

50% of Teens Left Facebook for TikTok: 2024 Study

In the ever-evolving world of social media, platforms rise and fall in popularity with remarkable speed, especially among younger users. A striking trend has emerged in recent years: teenagers, once…

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Facebook Data Sharing with Third-Party Apps
Research & Study

Facebook Data Sharing with Third-Party Apps

“Data sharing with third-party apps remains one of the most contentious issues in the digital age, balancing user convenience with privacy risks,” says Dr. Emily Harper, a leading privacy researcher…

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Facebook Moderation: Global Policy Shifts
Research & Study

Facebook Moderation: Global Policy Shifts

What if, by 2025, Facebook—now Meta—becomes the de facto global arbiter of online speech, not just through its algorithms but through a unified set of moderation policies enforced across every…

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Facebook User Data Privacy Post-Cambridge Analytica
Research & Study

Facebook User Data Privacy Post-Cambridge Analytica

In an era where digital connectivity shapes nearly every aspect of daily life, the issue of data privacy remains a pressing concern for billions of social media users. Facebook, now…

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Indiana Facebook Usage: Demographic Trends
Research & Study

Indiana Facebook Usage: Demographic Trends

A common misconception about social media usage, particularly on platforms like Facebook, is that it is a universally uniform behavior across all demographics, driven primarily by younger, tech-savvy individuals. This…

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