As social media continues to shape communication, commerce, and civic engagement, a critical question emerges: Are all age groups equally equipped to navigate platforms like Facebook with proficiency and critical…

This report examines the impact of gender bias in Facebook ad targeting, with a focus on projected trends and implications for 2025. Starting with a surprising fact—research from 2021 revealed…

I remember vividly the first time I encountered a targeted ad on Facebook. It was 2015, and I had just started a small online business selling handmade crafts. Struggling to…

Imagine a bustling virtual town square in 2025, where over 2.9 billion monthly active users—nearly 36% of the global population—converge on Facebook to share life updates, engage in heated debates,…

A common misconception about social media usage, particularly on platforms like Facebook, is that it is a universally uniform behavior across all demographics, driven primarily by younger, tech-savvy individuals. This…

In an era where social media platforms dictate the flow of information for billions, the impending 2025 algorithm updates from Facebook (now Meta) are poised to redefine digital engagement, content…

This research report examines the projected gender disparities in safety incidents on Facebook for the year 2025, focusing on harassment, cyberbullying, and other forms of online abuse. Utilizing a combination…

What happens when one of the world’s largest technology companies plants roots in a state known for oil, cattle, and independent spirit? Since establishing a major data center presence in…

What if, in 2024, Facebook were to lose its long-standing dominance in the social media advertising landscape, overtaken by newer, more dynamic platforms? Imagine a world where advertisers, once reliant…

In the ever-evolving world of social media, platforms rise and fall in popularity with remarkable speed, especially among younger users. A striking trend has emerged in recent years: teenagers, once…