In 2024, a striking 68% of Facebook users in the United States express significant concern about the platform’s handling of their personal data, marking a 5-percentage-point increase from 63% in…

In early 2024, a significant misstep by Facebook (now under Meta’s umbrella) underscored the platform’s ongoing struggle to curb vaccine misinformation. A widely shared post falsely claiming that mRNA COVID-19…

A common misconception persists that political engagement on social media platforms like Facebook has waned since the contentious 2020 U.S. presidential election, with some suggesting users are fatigued by political…

In 2019, during a research trip to Manila, I met Anna, a young woman in her late 20s who worked as a content moderator for a third-party contractor managing content…

Imagine a bustling digital marketplace where a 20-year-old college student scrolls through a feed dominated by trendy memes and event invites, while a 65-year-old retiree sees posts about health tips…

Imagine a bustling digital marketplace where billions of users scroll through their social media feeds, each interaction with an advertisement representing a potential sale, a brand impression, or a missed…

How much of your personal information is exposed through a simple Facebook search, and are you aware of the risks? This question has become increasingly pertinent as social media platforms…

This report examines the socioeconomic factors influencing Facebook usage in 2024, exploring how income, education, employment status, and geographic location shape user behavior on one of the world’s largest social…

In 2022, Boise State University’s events promoted through Facebook posts garnered an average engagement rate of 3.2% per post, with over 15,000 unique users interacting with event-related content across the…

Imagine a 35-year-old mother of two, Sarah, scrolling through her Facebook feed on a quiet Thursday evening in suburban Ohio. She pauses on an ad for a local children’s charity…