Imagine a small-town diner in rural Kansas on a crisp autumn morning in 2024, where locals gather over coffee and biscuits. Instead of flipping through the pages of the local…

This report examines the influence of Facebook, one of the world’s largest social media platforms, on local social networks in 2024. Through a mixed-methods approach combining quantitative data analysis and…

In 2024, a striking 68% of Facebook users in the United States express significant concern about the platform’s handling of their personal data, marking a 5-percentage-point increase from 63% in…

In early 2024, a significant misstep by Facebook (now under Meta’s umbrella) underscored the platform’s ongoing struggle to curb vaccine misinformation. A widely shared post falsely claiming that mRNA COVID-19…

A common misconception persists that political engagement on social media platforms like Facebook has waned since the contentious 2020 U.S. presidential election, with some suggesting users are fatigued by political…

In 2019, during a research trip to Manila, I met Anna, a young woman in her late 20s who worked as a content moderator for a third-party contractor managing content…

Imagine a bustling digital marketplace where a 20-year-old college student scrolls through a feed dominated by trendy memes and event invites, while a 65-year-old retiree sees posts about health tips…

Imagine a bustling digital marketplace where billions of users scroll through their social media feeds, each interaction with an advertisement representing a potential sale, a brand impression, or a missed…

In 2022, Boise State University’s events promoted through Facebook posts garnered an average engagement rate of 3.2% per post, with over 15,000 unique users interacting with event-related content across the…

Imagine a 35-year-old mother of two, Sarah, scrolling through her Facebook feed on a quiet Thursday evening in suburban Ohio. She pauses on an ad for a local children’s charity…