A few years ago, as a small business owner trying to build an online presence, I posted a simple video of my team working on a community project to our…

In the 2024 Netflix documentary Digital Titans: The Rise of Meta, a striking montage captures the omnipresence of Facebook—now Meta—in our daily lives: a teenager scrolling through Instagram at breakfast,…

In an era where digital platforms shape social interaction and cultural trends, understanding Gen Z’s evolving relationship with social media offers a critical advantage for businesses, marketers, and policymakers. This…

A pervasive myth persists that most Facebook users have full control over their data and can easily opt out of personalized advertising through privacy settings. Contrary to this belief, a…

Imagine a bustling virtual town square, where millions gather daily to share ideas, seek advice, and build communities around shared interests. Now picture that same square becoming a breeding ground…

Did you know that global advertising spend on Facebook (now Meta) platforms skyrocketed by over 50% between 2020 and 2023, with projections for 2024 suggesting even steeper growth in specific…

Imagine waking up to the news that your personal messages, photos, and data—shared in confidence on a platform you’ve used for over a decade—have been exposed to unauthorized eyes. For…

Have you ever wondered how much of your personal information is truly safe when you scroll through your Facebook feed? Over the past decade, data privacy has emerged as a…

Current Data on Facebook Data Mining PatternsOverview of Data Mining on FacebookData mining on Facebook refers to the process of extracting and analyzing user data—such as demographics, interests, behaviors, and…

A common misconception in political and marketing discourse is that the surge in digital advertising, particularly on platforms like Facebook, is predominantly driven by younger demographics who are assumed to…