Facebook Ad Budget Calculator

Target Location (for accurate local pricing)

Campaign Details *

Campaign Objectives & Targeting

Primary Campaign Objective: *
Audience Targeting Complexity:
Target users similar to your existing customers. May increase CPM.
Target based on interests, behaviors, and demographics. Standard CPM.
Target your existing customers or website visitors. Generally lower CPM.
Let Facebook find your audience automatically. Variable CPM.
Campaign Duration:

Ad Format & Placement

Ad Formats:
Placement Options: