Discussing budget options for trial-based products often feels like navigating a maze without a map. In my ten years of managing brand presence across social networks, I have seen the…

The sky is a heavy, bruised grey today, the kind of weather that makes you want to stay inside and focus on the spreadsheets that have been staring back at…

Managing a multi-channel strategy today feels a lot like cleaning a professional kitchen after a busy shift. At first glance, the mess of data, fragmented audiences, and shifting algorithms looks…

Three years ago, I sat in a boardroom facing a CMO who wanted to know why our Black Friday sales from Facebook had dipped by 15% despite a higher spend….

Every mobile application enters the market with a unique DNA. Over the last decade, I have managed millions in ad spend, and I have learned that what works for a…

Focusing on accessibility is the first step toward making sense of today’s fragmented social media landscape. As a brand manager who has spent over a decade tracking how different networks…

Choosing a social network for a high-level executive is like selecting a venue for a high-stakes board meeting. You wouldn’t present a fifty-page financial audit in the middle of a…

In a world where smart living technology connects our thermostats, security cameras, and lighting into one seamless ecosystem, modern marketing requires a similar level of integration. Just as you wouldn’t…

Discussing investment in digital channels requires a clear understanding of how quickly a message can lose its power. In my ten years of managing brand presence, I have seen many…

Bringing up eco-friendly options often leads to a conversation about sustainability, and I have found that the same logic applies to your social media advertising spend. If you continue to…