What I Learned From Bad Feedback on a Campaign (Story)
In my fifteen years as a social media marketing consultant, I have managed over 60 client accounts. I have seen the highs of viral success and the lows of a…
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The Time I Underpriced a Project (What It Cost)
Discussing innovation in the social media landscape often centers on new platforms or algorithm shifts. However, for a seasoned independent marketing consultant, the most impactful innovation is often found in…
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My Hardest Freelance Year (And What Got Me Through)
I remember sitting in my home office at 2:00 AM, staring at a Facebook Ads Manager dashboard that was bleeding red. One of my largest clients had just seen their…
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What I Learned From a Six-Month Retainer (Case Study)
Fifteen years in social media marketing leaves a certain kind of wear-and-tear on a person. I have managed over 60 client accounts, navigated the high-pressure walls of agencies, and eventually…
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Why Some Clients Stay for Years (What I Found)
In the first fifteen minutes of a discovery call, you can usually tell if a partnership will last three months or three years. When I started my independent marketing consultant…
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The Mistake That Cost Me a Renewal (What Happened)
In the world of social media consulting, the difference between a thriving practice and a struggling one often comes down to a single monthly meeting. After 15 years in this…
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How I Improved My Discovery Calls (What Changed)
Focusing on pet-friendly choices when you are a dog owner is about more than just finding a park; it is about finding an environment where both the owner and the…
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How I Track ROI for Social Media Clients (Real Practice)
I have always had a bit of a seasonal allergy problem. It starts with a slight sneeze, and before I know it, my eyes are watering and I am reaching…
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The Social Media Trend I Ignored (And Was Right)
Incorporating lifestyle needs into a professional career often feels like a luxury we cannot afford in the fast-paced world of digital marketing. When I first transitioned from a high-pressure agency…
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The Social Media Audit That Saved a Client (Case Study)
Sitting in a home office after fifteen years in this industry, I can tell you that the view is different from the top than it was from the agency cubicle….
