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Over the last nine years, I have managed over 1,200 controlled social media experiments, moving millions of dollars in ad spend based on hard data rather than gut feelings. One…

The shift toward privacy-first data and the decline of third-party cookies has forced a major change in how we measure social media success. According to the U.S. Small Business Administration,…

Focusing on affordability is often the first step in scaling a digital presence. Many growth hackers turn to automation to keep costs low while increasing output. However, a low-cost strategy…

You have likely experienced the frustration of a “proven” content format suddenly failing. You spend weeks analyzing competitors, follow every “best practice” guide, and launch a campaign that mimics a…

The feeling of watching a high-budget campaign fail is something I will never forget. I remember sitting in front of my monitor four years ago, looking at two different dashboards…

There is a best-kept secret in the world of high-level data analysis that most gurus will never tell you. The most successful social media campaigns are not built on creative…

Highlighting sustainability in a digital landscape requires more than just a creative eye. It demands a rigorous commitment to the numbers that drive our decisions. Over my nine years as…

The rapid rise of machine learning and API-based tracking has changed how we view social media testing. In the past, we relied on simple “gut feelings” or basic click counts….

I sat in my home office last Tuesday, staring at two monitors filled with line graphs and scatter plots. One screen showed a massive spike in conversion rates from a…

I once spent three weeks tracking my Labrador’s response to different types of kibble using a weighted scale and a stopwatch. I wanted to see if the crunchiness of the…