According to recent industry data, nearly 80% of digital marketing A/B tests fail to reach statistical significance because of poor sample sizes or high variance. This means four out of…
Have you ever wondered why a low-quality smartphone video often outperforms a high-budget studio production in your social media feeds? In my nine years of running controlled experiments, I have…
Nine years ago, I approached social media like most marketers. I relied on “gut feel” and followed the latest trending advice without question. My strategy was a collection of guesses….
Every minute you spend optimizing your social media campaigns based on external dashboard data, you might be moving further away from your actual growth goals. I have spent nine years…
Do you remember the first time you saw a social media post go “viral” only to check your sales dashboard and find that nothing had changed? I recall a specific…
Applying federal business data to my social media experiments helped me stop guessing and start scaling. By using objective datasets from the U.S. Small Business Administration (SBA), I gained a…
In the early 1920s, researchers at the Hawthorne Works factory discovered that workers improved their productivity not because of better lighting, but simply because they were being observed. This “Hawthorne…
Imagine sitting in a quiet office at 9:00 PM, the only light coming from two large monitors filled with data. You have three different browser tabs open: Meta Ads Manager,…
According to research from the U.S. Small Business Administration, over 70% of small businesses now use social media to reach new customers, yet many struggle to identify which specific channel…
“I feel like I am gambling with my budget every time I launch a new campaign. I follow the ‘best practices’ I read online, but my costs keep rising while…
