Do you remember when you could launch a wellness campaign with a simple “before and after” photo and see immediate traction without a second thought from a moderator? Over the…

Revealing the specific data points that separate viral content from profitable content allows you to stop guessing and start scaling your food brand. I have spent over a decade looking…

There was a time when a simple full-page spread in the Sunday paper was enough to fill the aisles of a department store. Today, that clarity has vanished, replaced by…

Picture this: you are sitting in a high-stakes quarterly review with an executive board that only cares about the bottom line. You have a spreadsheet open, showing that your spend…

According to research from the Reuters Institute and various industry analysts, approximately 80% of B2B social media leads originate from a single professional network. For those of us managing large…

“I spent months building a following, but the sales only started when I changed how I used Stories to speak to a more serious buyer,” a client told me last…

Why did the marketing manager cross the road? To get to the other side of the attribution report, only to find the data didn’t match there either. While that might…

The weight of a twelve-month marketing report can feel like a heavy anchor when you stand before a board of directors. I have sat in those high-back chairs many times,…

It is a Monday morning, and you are staring at a spreadsheet that refuses to lie. Your client or board of directors is asking why the high-energy content you produced…

What if every dollar you allocated to social media could be traced directly to a specific sale or lead with absolute certainty? As marketing managers, we often find ourselves in…